sustainability marketing strategy

September 18, 2020

The Changing Face of Consumer Acquisition

Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
September 10, 2020

Dynamic Business Strategies: What We Can Learn from India’s Streets

India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]