Modern-day competition in a quick information-backed regime is only forcing sales and marketing managers to transfer accountability down the line. While job descriptions suggest ‘management’, managers […]
Traditional marketing used expansion strategies as primary tools for revenue growth. But with looming concerns of recessions and unfavourable market conditions, CMOs are forced to rethink […]
Over the last years, the cost of attracting new customers has risen. Marketing is becoming more costly. Consumers are becoming more skeptical, which is why brands […]
