In a world where the importance of digital is overtaking all other forms of communication, marketing is also shifting its base online to reach out to […]
Modern-day competition in a quick information-backed regime is only forcing sales and marketing managers to transfer accountability down the line. While job descriptions suggest ‘management’, managers […]
Traditional marketing used expansion strategies as primary tools for revenue growth. But with looming concerns of recessions and unfavourable market conditions, CMOs are forced to rethink […]
Over the last years, the cost of attracting new customers has risen. Marketing is becoming more costly. Consumers are becoming more skeptical, which is why brands […]
How do we generate demand when customers are cash-strapped and tightening their budgets? How can we find new audiences? And what are the most cost-effective ways […]
The key to any business is to create and nurture a strong relationship with a customer. Contrarily, dissatisfied customers are often put off by what they […]
Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]