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marketing

December 28, 2021

Non-Fungible Tokens – The New World Of Digital Art

November 16, 2021

How does Amazon beat its competition?

May 14, 2021

The Big Shift: Traditional Marketing vs. Customer-centric Marketing

In a world where the importance of digital is overtaking all other forms of communication, marketing is also shifting its base online to reach out to […]
April 26, 2021

Getting the BIG Picture – CMOs should get a marketing mentor

Modern-day competition in a quick information-backed regime is only forcing sales and marketing managers to transfer accountability down the line. While job descriptions suggest ‘management’, managers […]
April 19, 2021

Here’s What CMOs Should Do to Increase Their Market Share

Traditional marketing used expansion strategies as primary tools for revenue growth. But with looming concerns of recessions and unfavourable market conditions, CMOs are forced to rethink […]
December 3, 2020

An Essential Component For Any Company: Solid Customer Acquisition

Over the last years, the cost of attracting new customers has risen.  Marketing is becoming more costly. Consumers are becoming more skeptical, which is why brands […]
October 30, 2020

Effective Consumer Acquisition Tips to Get you Through the Pandemic

How do we generate demand when customers are cash-strapped and tightening their budgets? How can we find new audiences? And what are the most cost-effective ways […]
October 30, 2020

The 5 W’s of Prospects and How to Nurture them Accordingly

The key to any business is to create and nurture a strong relationship with a customer. Contrarily, dissatisfied customers are often put off by what they […]
September 18, 2020

The Changing Face of Consumer Acquisition

Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
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