Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]
Coming up with a strong business or marketing strategy is fundamental in any enterprise. It has to be present regardless of the company’s size. A strong […]