digital marketing

April 19, 2021

Here’s What CMOs Should Do to Increase Their Market Share

Traditional marketing used expansion strategies as primary tools for revenue growth. But with looming concerns of recessions and unfavourable market conditions, CMOs are forced to rethink […]
December 3, 2020

An Essential Component For Any Company: Solid Customer Acquisition

Over the last years, the cost of attracting new customers has risen.  Marketing is becoming more costly. Consumers are becoming more skeptical, which is why brands […]
October 30, 2020

Effective Consumer Acquisition Tips to Get you Through the Pandemic

How do we generate demand when customers are cash-strapped and tightening their budgets? How can we find new audiences? And what are the most cost-effective ways […]
October 30, 2020

The 5 W’s of Prospects and How to Nurture them Accordingly

The key to any business is to create and nurture a strong relationship with a customer. Contrarily, dissatisfied customers are often put off by what they […]
September 18, 2020

The Changing Face of Consumer Acquisition

Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
September 10, 2020

Dynamic Business Strategies: What We Can Learn from India’s Streets

India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]
September 7, 2020

Influential Intent: Understanding Where Your Prospects are on their Buyer’s Journey

Ever thought of why or how your visitors managed to land on your website? No? Then you better start wondering! Their purpose in being on your […]
September 4, 2020

What Makes a Successful Customer Acquisition Expert

Here is an age-long question: ‘How can you acquire more customers?’ The root of customer acquisition is an innate skill for humans. People recognize that they […]