In a world where the importance of digital is overtaking all other forms of communication, marketing is also shifting its base online to reach out to […]
Modern-day competition in a quick information-backed regime is only forcing sales and marketing managers to transfer accountability down the line. While job descriptions suggest ‘management’, managers […]
Traditional marketing used expansion strategies as primary tools for revenue growth. But with looming concerns of recessions and unfavourable market conditions, CMOs are forced to rethink […]
