As we start the new year, entrepreneurs have the opportunity to develop a relationship with uncertainty and get more comfortable with its existence. While headlines warn us of a looming recession and a “big reset,” it’s essential to recognise that uncertainty has always been present. What’s rising is our fear of it.

Here are seven ways to harness the unknown and find opportunity within that uncertainty:

1. Identify what is in and out of your control: No matter how much we plan, research, and analyse, there will always be forces beyond our control. Instead of obsessing about eliminating these circumstances, categorise challenges according to what you can and cannot control. For those beyond your control, be aware of them but don’t dwell on predicting their outcomes. Reflect on lessons learned from unexpected events like the pandemic and consider how to operate more nimbly in the future.

2. Reframe your uncertainty: As entrepreneurs, we often associate uncertainty with negative outcomes. We worry about raising capital, product-market fit, or our company’s survival. However, uncertainty can also lead to positive surprises—scaling beyond expectations or discovering new opportunities. Embrace uncertainty as a catalyst for growth rather than a hindrance.

3. Embrace experimentation: Uncertainty provides fertile ground for experimentation. Try new approaches, pivot when necessary, and iterate rapidly. Entrepreneurs who thrive during uncertain times are those willing to adapt and learn from failures.

4. Build resilience: Resilience is essential for weathering uncertainty. Cultivate mental toughness, surround yourself with supportive networks, and maintain physical well-being. Remember that setbacks are part of the entrepreneurial journey.
   
   
5. Stay informed but avoid overconsumption: While staying informed is crucial, excessive exposure to negative news can amplify fear and anxiety. Balance awareness with self-care—limit doom scrolling and focus on actionable steps.
   
   
6. Collaborate and seek diverse perspectives: Engage with other entrepreneurs, industry experts, and mentors. Diverse viewpoints can reveal innovative solutions and help you navigate challenges more effectively.
   
   
7. Create contingency plans: Prepare for various scenarios by developing contingency plans. Consider financial buffers, alternative revenue streams, and flexible business models. Having backup strategies reduces anxiety when unexpected events occur.
   
   

Remember that uncertainty isn’t your enemy—it’s an integral part of the journey.