A lot of businesses have been sprouting in the recent years. Unlike the old days, starting up a business is easier now through a working laptop and a good internet connection. Undeniably, the internet world opened a lot of opportunities not just for businesses. Be it small or medium business, entrepreneurs are aware of the advantages of their digital presence in the market such that it is a need.

With the evolving digital innovations and the increasing entrepreneurial activities, companies must be at pace to reach their target market and sales and inevitably, should always be on the lookout with their competitors.

But the question is, how do we leverage content marketing? Should this particularly be a challenge for start-ups or those without any traffic?

Check out below ways on how to leverage your website’s content marketing strategy:

1. Purpose –

when one establishes their own business, that is mainly because of the existence of a purpose. Content should be relevant to your business’s intention to inform or educate showing passion and mastery to your field or craft. For example, a construction company website posting Do-it-Yourself short videos whose main audience are household people or sharing out trivia related to architecture and engineering intended for those working in the construction industry.

2. Goal –

secondary to purpose is your goal which should be identified early on for proper planning. It is no question that for businesses to sustain and grow, raising their revenue is an ultimate goal. That is just one out of the many. It may also be to increase brand awareness or become the most trusted and number one brand in their field. This is where well-designed web content enters, to help increase number of visitors and followers who lead to potential clients. A post mortem analysis of every published content is a strategy to become better and better.

3. Infographics –

aside from posting a detailed, long, technical content, using infographics appears to be more interesting, easy to understand and eventually generates social media shares and backlinks. People nowadays easily get bored and do not have much time reading lengthy articles. Using pictures, graphs and short clips/videos would make content naturally appealing. If you intend to use a curated text-based article not originally made by yourself, make sure to communicate with the author for copyright purposes thereby also allowing your infographic content to be linked to their article which apparently is to your advantage – and tag them inside as owner for that piece.

4. Quality –

scheduled posting of content for the sake of consistency is not enough. Quality should always prevail over quantity. Quality content marketing is direct to the point, based on research, with reliable references and links and practically relatable to experiences of people of the same industry. This would definitely make your content a must read and worth sharing.

5. Tools –

there are many available SEO tools that can be used to improve content but not all techniques are published. Through Google Adwords, get suitable keywords and make a summed-up list from popular blogs relevant to your content idea. This is one technique to get links and shares through these high-ranking blogs as long as, again, communicating with the author for copyright purposes.

6. Content Ideas from Q & A Sites –

good platforms to know what people are talking about or most curious about are Quora and Reddit. From these questions, pick interesting topics relevant to your website’s product and create a good argument out of it. Moreover, tackling intriguing issues and presenting an interesting argument with a good standpoint is a brave move and may appear strikingly powerful.

7. Engagement and Retention –

This is possible when your product or service meets expectations of your consumers or clients. Over time, it is building trust and loyalty out of a consistent output and it shall speak for itself. Receiving positive comments and taking time acknowledging them is a way to strengthen connection with your regular clients. Sharing stories of delighted customers’ undertakings (with their consent) is a great way to build trust and confidence to your audience. You may also opt to share stories of your company’s undertakings that would bring inspiration to readers.

After reading these pointers, take time dissecting your website’s current status and compare once you give these pointers a try. Identify what best worked for your website and social media as part of your strategy.

Let us know, we can help you grow more.