If you’re new to Content Marketing and want to maximise it for your business this 2020 and the coming decade, you’ve come to the right place. A lot of organisations, brands, and companies today utilise the use of effective Content Marketing strategies to capture their preferred audiences and create conversions that are beneficial to their exposure and profits. 

Content Marketing is all about selling your concept revolving around three core values: valuable, consistent, and relevant. Check out these three things that will surely hook you the right people with the proper interest – that is, your content, based on the values above.

1. Conceptualizing content

Success always starts with an idea, and there is an ocean of ideas out there to take inspiration from. One of the best sources is always your competitors. See what works for them and their content by checking out their sites or pages. Take note of what they talk about, and then set a goal for yourself. Know what kind of content you wish to revolve around and set your mind to it. The ideal competitor is the site that generates both search traffic and social shares – these are the ones that have their content working for them.

Develop a persona for your company or brand, give it a voice or personality of its own. This will create a niche of followers that might take an interest in what you have to offer. Combined with your unique interest in your content, your delivery will sound more convincing and enthusiastic. 

2. Producing content 

Setting goals is no easy feat, especially when you are bent on keeping those valuable, consistent, and relevant. Once the mould has been cast, it’s time to forge your shiny new content, and the goal is to capture your audience’s attention. Research your audience and know what gets them to listen or what tickles their interests. In the past decade, search engines have developed many unique ways to make searches more efficient, such as recognising how specific a question can be, and you can take advantage of that feature.

Answer questions your target market wants responses to. This will provide them value and will help boost your content up in search lists as a relevant result. Know the right keywords, which would further increase the chances of your content being viewed and experienced by more people. To do that, it’s best to use tools that will not only simplify but also improve your content’s reachability to audiences. 

Take advantage of the newest trend in search mechanisms: the voice search. More than 50% of searches in recent years have been made through voice. Thanks to the fast-rising popularity of voice-assist products such as Google Home or Alexa. Try as much for your content to be included in the rich snippets results, which are results brought up by Google through voice. 

3. Using technology

Utilise tools in every stage of your Content Marketing strategy formulation. Tools such as Ubersuggest, Quora, and other new popular platforms are great for knowing the best keywords, the questions audiences ask, and more. These will help you not only get SEO-optimised ideas, but also the most hit-generating keywords and concepts to get you ahead of the competition or at least, give your content a far-reaching liftoff. 

In terms of media, video is still by far the strongest mainstream. For platforms, YouTube is precious for hosting content because it can still net you viewership way after your campaign period or interest. Most of the time it can get you new organic views if you optimise your videos’ description and tags with competitive keywords to make them come up in the suggested videos sidebar. Also, avoid using lengthy intros that don’t serve the audience. Most of the time, they will tend to skip those parts. Jump right into the topic enthusiastically.

Another great tool is Google Trends, where you can review terms or topics that people have been searching for lately. You can use this to compare what better topics to discuss through trends these words are making in your specific market. This will align your content and strengthen your Content Marketing strategy. 

The bottom line

Content Marketing is a must for any business, brand, or organisation. Keep a consistent style of messaging, create valuable content to your audience, and make it relevant to your business interests. Tailor your Content Marketing right from ideation to generation and follow-through with a solid strategy based from the 3 points above and you’re sure to have content that will resound with profitable leads and conversions for 2020 and beyond.