Our brains are hard-wired to tell stories. If a well-written story has the proper ingredients infused in it, it can gain more popularity than we can all imagine.

The right technique and tonality will appeal to the right target audience. This means filtering down viewers to who you really want to target. We might think that the internet has tons of content and this will hurt chances of being noticed, but with the right conditions, your story will still get due attention. The important thing is that your story should resonate well with the right handful of people.

If you think about it, the literary world has many myths and stories that don’t really make sense to the brain, but appeal much to your senses. Stories are driven by human emotion, and for centuries has helped many philosophers, saints, and scientists in reaching the general public.

Similarly in business, you must have heard about creating business strategies. It is highly recommended that your planning be aligned with your values and crafted specifically to attract your target audience. Consumers are well-exposed to the internet. They have plenty of options to use in educating themselves, and so they are surely smart enough to identify what’s the best thing for them. Your story should feel like it’s written specially for them.