Publications
Category: Publications
September 24, 2020
South Asia was considered as the epicentre of the pandemic brought about by COVID-19. The countries in the region have gone through major lockdowns and are […]
September 18, 2020
Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
September 10, 2020
India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]
September 7, 2020
Ever thought of why or how your visitors managed to land on your website? No? Then you better start wondering! Their purpose in being on your […]
September 4, 2020
Here is an age-long question: ‘How can you acquire more customers?’ The root of customer acquisition is an innate skill for humans. People recognize that they […]
April 21, 2020
Coming up with a strong business or marketing strategy is fundamental in any enterprise. It has to be present regardless of the company’s size. A strong […]
April 16, 2020
Why is it critical to have a strategic approach to marketing communication for the establishment and growth of a company? Let’s break it down for a […]