October 30, 2020

Effective Consumer Acquisition Tips to Get you Through the Pandemic

How do we generate demand when customers are cash-strapped and tightening their budgets? How can we find new audiences? And what are the most cost-effective ways […]
October 30, 2020

The 5 W’s of Prospects and How to Nurture them Accordingly

The key to any business is to create and nurture a strong relationship with a customer. Contrarily, dissatisfied customers are often put off by what they […]
September 24, 2020

Pandemic or Not, Asia Remains a Growth Opportunity

South Asia was considered as the epicentre of the pandemic brought about by COVID-19. The countries in the region have gone through major lockdowns and are […]
September 18, 2020

The Changing Face of Consumer Acquisition

Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
September 10, 2020

Dynamic Business Strategies: What We Can Learn from India’s Streets

India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]
September 7, 2020

Influential Intent: Understanding Where Your Prospects are on their Buyer’s Journey

Ever thought of why or how your visitors managed to land on your website? No? Then you better start wondering! Their purpose in being on your […]
September 4, 2020

What Makes a Successful Customer Acquisition Expert

Here is an age-long question: ‘How can you acquire more customers?’ The root of customer acquisition is an innate skill for humans. People recognize that they […]
April 21, 2020

Lift Your Business to Success by Achieving Strategic Strength

Coming up with a strong business or marketing strategy is fundamental in any enterprise. It has to be present regardless of the company’s size. A strong […]
April 16, 2020

Establish and Grow Your Company with the 7-Step Strategic Approach to Marketing Communication

Why is it critical to have a strategic approach to marketing communication for the establishment and growth of a company?  Let’s break it down for a […]