Marketing Strategy and Sales Strategy are two important direction-generators in a business. They sound like they’re similar, but the two concepts are actually very different. While both do contribute to building up the company or organisation, helping in creating relationships with customers....

Behind every business goal is a story and only few are born to withstand the struggles of business. It is indeed survival of the fittest. In terms of marketing strategy, no equation fits all regardless of industry and business size. There are a lot of free tools accessible to all, but strategy …