Blog Page

January 10, 2022

Business Goal and Its Story

Behind every business goal is a story and only few are born to withstand the struggles of business. It is indeed survival of the fittest. In terms of marketing strategy, no equation fits all regardless of industry and business size. There are a lot of free tools accessible to all, but strategy …
January 17, 2022

Marketing Strategy and Sales Strategy

Marketing Strategy and Sales Strategy are two important direction-generators in a business. They sound like they’re similar, but the two concepts are actually very different. While both do contribute to building up the company or organisation, helping in creating relationships with customers....
December 3, 2020

An Essential Component For Any Company: Solid Customer Acquisition

Over the last years, the cost of attracting new customers has risen.  Marketing is becoming more costly. Consumers are becoming more skeptical, which is why brands […]
December 2, 2019

Business Goal and Its Story

Behind every business goal is a story and only few are born to withstand the struggles of business. It is indeed survival of the fittest. In […]
April 16, 2020

Create Effective and Unique Selling Propositions that Puts Customers First

In a world full of competition, how do we stand out? There are so many ways on how to promote an effective and one of a […]
September 10, 2020

Dynamic Business Strategies: What We Can Learn from India’s Streets

India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]
October 30, 2020

Effective Consumer Acquisition Tips to Get you Through the Pandemic

How do we generate demand when customers are cash-strapped and tightening their budgets? How can we find new audiences? And what are the most cost-effective ways […]
April 16, 2020

Establish and Grow Your Company with the 7-Step Strategic Approach to Marketing Communication

Why is it critical to have a strategic approach to marketing communication for the establishment and growth of a company?  Let’s break it down for a […]
February 21, 2020

Get a Sharper Eye for Effective Content Marketing with This Three-Step Guide for Beginners

If you’re new to Content Marketing and want to maximise it for your business this 2020 and the coming decade, you’ve come to the right place. […]
April 26, 2021

Getting the BIG Picture – CMOs should get a marketing mentor

Modern-day competition in a quick information-backed regime is only forcing sales and marketing managers to transfer accountability down the line. While job descriptions suggest ‘management’, managers […]
April 19, 2021

Here’s What CMOs Should Do to Increase Their Market Share

Traditional marketing used expansion strategies as primary tools for revenue growth. But with looming concerns of recessions and unfavourable market conditions, CMOs are forced to rethink […]
November 16, 2021

How does Amazon beat its competition?

September 7, 2020

Influential Intent: Understanding Where Your Prospects are on their Buyer’s Journey

Ever thought of why or how your visitors managed to land on your website? No? Then you better start wondering! Their purpose in being on your […]
February 20, 2020

Leverage your Content Marketing Strategy Even without Traffic

A lot of businesses have been sprouting in the recent years. Unlike the old days, starting up a business is easier now through a working laptop […]
April 21, 2020

Lift Your Business to Success by Achieving Strategic Strength

Coming up with a strong business or marketing strategy is fundamental in any enterprise. It has to be present regardless of the company’s size. A strong […]
December 28, 2021

Non-Fungible Tokens – The New World Of Digital Art

September 24, 2020

Pandemic or Not, Asia Remains a Growth Opportunity

South Asia was considered as the epicentre of the pandemic brought about by COVID-19. The countries in the region have gone through major lockdowns and are […]
September 10, 2021

Rise and Fall and Rise of the Cruise Industry – The Pandemic Overview

October 30, 2020

The 5 W’s of Prospects and How to Nurture them Accordingly

The key to any business is to create and nurture a strong relationship with a customer. Contrarily, dissatisfied customers are often put off by what they […]
May 14, 2021

The Big Shift: Traditional Marketing vs. Customer-centric Marketing

In a world where the importance of digital is overtaking all other forms of communication, marketing is also shifting its base online to reach out to […]
September 18, 2020

The Changing Face of Consumer Acquisition

Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
September 21, 2021

The fall of Myspace and the rise of a multibillion-dollar corporation, Facebook

November 2, 2021

Transforming the Indian village economy

September 4, 2020

What Makes a Successful Customer Acquisition Expert

Here is an age-long question: ‘How can you acquire more customers?’ The root of customer acquisition is an innate skill for humans. People recognize that they […]