Over the last years, the cost of attracting new customers has risen. Marketing is becoming more costly. Consumers are becoming more skeptical, which is why brands […]
How do we generate demand when customers are cash-strapped and tightening their budgets? How can we find new audiences? And what are the most cost-effective ways […]
The key to any business is to create and nurture a strong relationship with a customer. Contrarily, dissatisfied customers are often put off by what they […]
South Asia was considered as the epicentre of the pandemic brought about by COVID-19. The countries in the region have gone through major lockdowns and are […]
Traditionally, customer acquisition was the name of the game. Companies thought that once they “had” a customer, they didn’t need to do anything else—the customer was […]
India’s vibrant culture also translates to its economic landscape, especially in the streets. The informal business sector takes up to almost 50% of the country’s GDP […]
Here is an age-long question: ‘How can you acquire more customers?’ The root of customer acquisition is an innate skill for humans. People recognize that they […]